Burger King’s The Twilight Saga: Eclipse Promotion

Starting on Monday June 21st Burger Kings all around the nation will become over run with teenage girls and hormonal women of all ages. The fast food chain is going to be running a Twilight themed promotion that will give customers a chance to win prizes via scratch off cards. They also are launching an online website with extra features including sneak peeks and games. I have to say that this was a brilliant move on the part of BK. I can’t say that they have been keeping up with the pack in sales in the last few years and their kid’s meal promotions have been lacking to say the least. Amazingly the group of fans that follow Twilight will do ANYTHING to get their fix, even purchase BK food instead of McDonalds. If anything can pull those customers away it is this promotion. Not only will the teen girls be begging their parents for a trip to BK but the moms who love this series will be offering their kids to eat out when they normally wouldn’t. Great idea!!! I can’t wait to see how this thing works for BK and will be amused to see the frenzy this might cause. Enjoy!