Animal people, we are a different breed aren’t we. We love our pets. Everybody selling a pet product knows that too. Millions of dollars are spent a year by pet owners for products they really don’t need, or will probably never use. Marketing to the pet owner is easy. We jump on anything that says it will make our pets healthy, happier, cuter.But, beware, it isn’t always what it says it is. Its all in the name of marketing. Event Marketing knows all about how to market, and they have a great article on 7 ways marketers promote products and events to catch your eye, that may not be so good. I get especially concerned when I’m ready about something my dog is doing to injest and there is a list of vets names that I don’t have a clue who they are. Be sure to always check it out, don’t fall into the marketing trap. Its your pets life you are dealing. Remember, if it sounds too good to be true, it probably is.
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